Given the new normal that we are in this year, crowdfunding has seen quite a lot of innovation around products related to the Covid-19 pandemic. Most of the time, these are masks, sanitizers or air ...

Social media can feel like a complete waste of time, especially for companies trying to market a product or service. The problem is that we’re all competing with celebrity influencers, viral podcasts, ...

One of the best ways to promote a product on LinkedIn is to create a company page and post regular updates about the product. Additionally, you can join relevant groups and participate in ...

A marketing plan encompasses all of the financial, tactical and logistical aspects of selling a product. One of the tactical elements of a marketing strategy is product promotion. To successfully ...

Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...

Your target market is the audience you have chosen to promote your product to based on market research. Identifying the target market is a critical step in creating a marketing strategy, and it also ...