Streaming TV gets all the buzz these days, but it’s worth acknowledging when a linear program does something truly special. Such is the case this week with the classic game show “Wheel of Fortune,” ...

New WARC data indicates that linear television will account for just 12.4 percent of global ad expenditure this year, while CTV is on the rise globally, led by the U.S. “There’s no doubt that linear ...

For seven consecutive weeks, Max/HBO’s “The Penguin” has ruled the streaming chart, much in the way its titular character hopes to reign over the crime underworld of Gotham City. No one and nothing, ...

This week’s Samba TV Weekly Wrap Report is a tale of two couples. First is the adversarial duo of Vice President Kamala Harris and former President Donald Trump, who faced off for the first (and ...

In the week leading up to Valentine's Day, which was more popular for TV viewers: romance or action? For streaming viewers, ...

Disney’s latest quarterly results drew a sharp contrast in its entertainment segment. Linear TV remained soft, while Direct‑to‑Consumer (DTC), or its streaming services, over‑delivered. DTC operating ...